3 Key Challenges of
Shopping on Amazon
Imagine you’re in the market for a yoga mat.
If you’re like most people, you head over to Amazon, type in “yoga mats” and then judge the top products based on their ratings and reviews.
With distractions like sponsored ads and not-so-friendly navigation, it takes a while but you finally find something that ticks most of the boxes on your list of requirements. Sure, it may not be the most popular item but people definitely love it — considering all the glowing ratings and reviews — not to mention the bold “Amazon’s Choice” badge on top.
One final click and your next favorite yoga mat is on its way… Unfortunately, shopping on Amazon isn’t always that straightforward.
What you might end up with is a yoga mat that’s nothing like the images you saw and certainly not what all the glowing reviews made it out to be. Ask anyone who shops on Amazon, and odds are they have a similar tale to tell. Maybe you have one yourself! While Amazon does a great job of making customers’ lives easier, it’s still far from perfect. If you’re wondering why shopping on Amazon sometimes feels like throwing darts blindfolded, the following 3 challenges are the most likely culprits:
1. Fake Reviews
You’d think the products with the best ratings are actually the best in their category. The truth, however, couldn’t be farther from it — at least in some cases. Despite Amazon’s relentless efforts, fake reviews are still a huge problem on the platform, with one study reporting more than half the reviews as fraudulent.
For instance, 61% of the reviews for electronic products were found to be fake, whereas 67% of leading testosterone products were guilty of the same. While Amazon’s recent declaration of war on fake reviews is reassuring, just remember that reviews are not hard to fake and ratings are easier yet.
With those statistics in mind, you should never rely on perfect reviews and ratings as the sole criteria of your choice.
2. Unreliable Amazon’s Choice Badge
If you can’t rely on reviews, surely the shiny badge titled “Amazon’s Choice” is the life-saver you’ve been looking for?
Contrary to what many people think, products declared “Amazon’s Choice” are not actually chosen by someone working for the internet giant — let alone someone with working knowledge of the category.
On the contrary, this title is awarded to products that Amazon’s algorithms deem the best fit for a keyword, based on analytical data only with zero human intervention. Needless to say, such awards are far from reliable, as proven by a Wall Street Journal investigation that found many unsafe and misleading products being awarded this badge.
Now you might be thinking: If I can’t rely on reviews or the “Amazon’s Choice” badge, then what CAN I rely on?
Luckily, there is a better way and you know it by the name of “Best Sellers”. Yes, this title is also awarded algorithmically, but it’s a far better indicator of customer satisfaction because of the way it works. To learn more about how Amazon chooses best sellers and why it’s better, you should read this article.
Unfortunately, with that good news comes the bad news…
3. Elusive Best Sellers
With the way navigation is set up on Amazon, it’s impossible to find best sellers — at least in practical terms.
You can’t filter search results to show best sellers only. You can’t sort them to the top either. The only way is to manually find them in the search results.
Even then you may end up with a product from a department that’s not the most relevant to your search.
One alternative is to find the most relevant department and then explore the best sellers in it.
However, with hundreds of categories and thousands of menu links, finding the right link is easier said than done — especially without triggering a lasting headache.
And that’s exactly what our platform was made to change…
Enter SearchBestSellers.com
Finding best sellers doesn’t have to be so tough. With our website, you can search for the most relevant Amazon department with a simple keyword search.
Once you’ve found it, just click the link and you’ll be taken to Amazon’s best sellers page for your chosen department. And just like that, you can find your next favorite product without inducing a headache.
No more searching through countless menu links. No more jumping through countless products in search. And better yet, no more distracting ads to sift through.
That’s right!
The link our tool gives you is free of any and all distracting ads. That means any product that meets your eyes is worthy of your attention. And just like that, you can say goodbye to the strain of ignoring Sponsored Products.
Make the search for your next favorite item quick and easy by trying SearchBestSellers today!
